JLR Digital
Certified Program

A connected Digital Marketing Solution for Jaguar and Land Rover retailers.

Seamless Websites

Dealer.com’s industry-leading websites provide uncompromised performance and continuous shopper engagement across every screen experience–whether desktop, tablet, or smartphone. Every site can be edited and configured intuitively from within ControlCenter, our single login back-end user interface. Page edits can be made to individual desktop, tablet, or smartphone experiences, or can cascade throughout all devices for automated convenience

Every device experience – desktop, tablet, or smartphone – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.


ControlCenter centralizes your products and services, and also offers 24/7 access to educational and training tools. Learn the essentials of every tool at your own pace with our short, task-based tutorials, or take a deep dive with an expert during our weekly interactive webinars. We’re always adding more resources.


Proven to reduce vehicle time on lot by seven days, MyCars is a convenient tool at the top of your dealership website that fosters continuous shopper engagement by providing a shortlist of recently viewed cars and the opportunity to save them and sign up for alerts.


Carflix®, our patented video technology, generates a compelling, narrated video for every vehicle in your inventory. Each video is combined with an SEO-friendly video blog post to drive more traffic to your site, and is customizable and trackable to optimize performance. Best of all, Carflix is totally turn-key and automated, so you enjoy the benefits of video – longer time-on-site, increased SEO value, and more conversion – without any technical knowledge or extra time investment.

Incentives Management

Seamless Inventory integration means OEM and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully-automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.

Inventory Digital Marketing

Merchandise and market every vehicle, everywhere online.

Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.

Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.

Digital Advisors

Proactive partners in your success.

Digital Advisors proactively guide the Dealer.com experience. Expert navigators of our organization, they coordinate our teams and engage with top level dealership decision makers to ensure success – from initial launch to long-haul advocacy. Over the life of your Dealer.com partnership, they’ll consistently work to understand your goals and suggest effective courses of action to map them to our technologies, services, and resources.

Dealer Support

Trained technicians, always available.

Dealer Support technicians set the industry standard for 24/7 technical help. They work down the hall from the people who build Dealer.com’s products, partner closely with Digital Advisors, and receive continuous training. If you need help immediately, there’s no better prepared resource, and most issues are resolved in one call, while you’re on the phone.

Digital Retailing

Convert online leads into in-store deals.

Dealer.com Seamless Websites now feature pioneering Digital Retailing tools to drive shoppers down the path to purchase and initiate deals online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, and financing tools to increase shopper engagement and generate stronger leads and more sales: 30% of shoppers who convert after engaging with Digital Retailing ultimately buy the vehicle. Key features:

  • Online vehicle shopping cart
  • Search by payment with real-time payment calculations
  • Accurate trade-in offers
  • Secure finance applications
  • Online vehicle deposit tools

Learn More about Digital Retailing: http://www.dealer.com/products/websites/digital-retailing/


Dealer.com Advertising powers optimally relevant ads with Jaguar Land Rover aligned creative across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep visitors returning until they’re ready to come to your showroom.

Learn More about Dealer.com Advertising: http://www.dealer.com/products/advertising/

Managed Services

Through three distinct but connected offerings– each aligned with overall dealership digital strategy, coordinated through a primary point-of-contact, and executed on the industry’s top digital marketing platform – Dealer.com Managed Services deliver uniquely efficient and effective monthly campaigns across every critical digital challenge.

Learn More about Managed Services: http://www.dealer.com/products/managed-services/