JLR Digital
Certified Program

Create the Digital Journey Your Shoppers Want to Take

Drive sales like never before. The new age of car shopping includes the ability to research vehicles, configure a payment, and connect with a local dealership as efficiently as possible. True digital retail adoption requires buy-in across the organization, and we’re here to ensure you are set up for success.

PrecisePrice is mobile-optimized, with integrated desking and DMS lead push. Partner with a digital retail tool that encompasses your branding and lives directly on your website (not a sub-domain). Receive accurate dealer calculations with taxes, fees, and incentives factored into deal calculations.

Omnichannel Retailing

A connected retail experience between devices, your website, and your dealership.

  • Mobile-optimized, website-native functionality
  • Operates on any website platform
  • Configurable calls to action (SRP and VDP)
  • Industry-first “Save and Finish Later” functionality
  • Google Data Studio Reporting
  • In-store kiosk


Ensure your shoppers see the same price, whether at home or in your showroom.

  • Dealer terms and discounts
  • OEM-integrated incentives
  • Trade book configuration
  • ZIP code-specific taxes and fees
  • VIN-specific F&I menus
  • Lead identity validation

Efficiency Driver

Consumer actions within PrecisePrice sync in real-time with integrated desking software, which means no more missed leads.

  • Real-time payment calculation engine
  • Home-delivery test drives
  • Deal packet sync with desking
  • Industry-first “Save and Finish Later” functionality


By integrating with existing dealership software systems, PrecisePrice allows consumers to get the same price at home or in the dealership.

  • Direct post to CRM*
  • Test drive appointment scheduler*
  • Push to DMS*
  • F&I menu powered by F&I Express

* Requires DealerSocket CRM™