INDUSTRY-LEADING MICRO-TARGETED VIDEO CAMPAIGNS
Established in 2001, UnityWorks is a recognized pioneer and industry leader in the delivery of scalable, data-driven driven video campaigns for automotive dealers. We combine data, customer intelligence and proprietary technology to deliver customized and personalized video experiences that maximize engagement and conversion throughout the customer journey. Mobile is a consumer behavior, not just a device. That is why UnityWorks takes a “mobile first” approach to all our design, content and campaign experiences.
Our proprietary technology and in-house production team of writers, designers, editors and voice talent distinguishes us in the industry and allows us to produce tens of thousands of high quality custom videos every month at an affordable price. From our video-enabled campaigns to Model Video Showcases and Virtual Test Drive video products, we provide a variety of innovative sales and service solutions that drive results for thousands of dealerships and partners across North America.
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DOUBLECLICK VIDEO ADVERTISING CAMPAIGNS
Video Advertising: Sales & Service
Our industry-leading, micro-targeted video ad campaigns allow you to target prospects in your immediate area, engaging shoppers and driving traffic to your store. Our video campaigns utilize Google’s DoubleClick media platform to identify in-market auto intenders within an average 25-mile radius of your store. Using leading third-party networks and data management platforms, we’re able to find the best prospects to serve compelling video ads on hundreds of websites and gaming apps. We maximize reach and effectiveness by connecting with customers and driving them to custom video-rich landing pages. Campaigns are also highly effective at reaching and engaging service intenders with promotions and special offers to maximize ROI.
Packages Include:
- Targeted Video Campaign
- Campaign Management and Optimization
- Monthly Reporting
- Inbound Sales Call Tracking
- Video Showcase Page with Offer
- Website Remarketing
FACEBOOK VIDEO CAMPAIGNS
With 163 million US users every month spending 50 minutes and making 14+ visits a day, Facebook campaigns are among the most efficient and cost-effective ways to target and engage your customers. Each campaign will feature a 15-second dealer branded video ad that showcases a selected model and offer created specifically for Facebook newsfeeds. The video ads communicate key selling messages even when viewed in muted play to drive traffic to a custom landing page on your website.
Packages Include:
- One 15-Second Facebook/Instagram Video Ad
- Featured Model, Offer, Dealer Branding and Call to Action
- Campaign Management and Optimization
- Monthly Reporting
- Video Showcase Page with Offer
MODEL VIDEO SHOWCASE
The Video Showcase is a customized destination page for your multi-channel video campaigns (DoubleClick, Facebook, YouTube or email) designed to emotionally engage shoppers with compelling model video experiences. These videos utilize OEM approved footage and photos to help move a shopper closer to their vehicle of choice at your dealership.
The Video Showcase is a customized destination page for your multi-channel video campaigns (DoubleClick, Facebook, YouTube or email) designed to emotionally engage shoppers with compelling model video experiences. These videos utilize OEM approved footage and photos to help move a shopper closer to their vehicle of choice at your dealership.
This video-rich experience deepens consideration and drives conversion with on-page links to your specific model inventory and lead capturing components to complete the sale. The Video Showcase Player will be embedded into your dealer website as a core video destination for model-specific multi-channel campaigns.
Packages Include:
- Entire New Model Lineup with a 60-Second Virtual Test-Drive of Each Model
- One Model Offer Per Month
- Strong Call to Action Options
- Embedded into Dealership Website
- Mobile Optimization