JLR Digital
Certified Program

Reach every Jaguar and Land Rover shopper.


Powered by industry exclusive real-time bidding and machine learning, Dealer.com Advertising applies unsurpassed shopper data and website and inventory automation to deliver Jaguar and Land Rover dealers the industry’s most effective digital ads.

Relevant Reach

Cohesive, cross-channel campaigns.

Dealer.com Advertising powers optimally relevant ads across the digital channels that drive vehicle sales – retargeting, paid search, display, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep visitors returning until they’re ready to come to your showroom.

Retargeting

Stay connected, from consideration to close.

Retargeting keeps you connected to your most valuable online audience: shoppers who’ve already visited your website, but haven’t yet converted. Dealer.com Retargeting effectively extends your website experience wherever your shoppers travel online, engaging groundbreaking real-time bidding technology to deliver optimally-relevant ads at precisely the right time in your customers’ shopping journey. The process helps ensure you remain in front of your leads the moment they’re ready to buy.

Paid Search

Create customers through relevant results.

The most-acclaimed paid search tool in the industry—and the only one to be recognized by Google for “Best Quality”—keeps your dealership and your vehicles at the top of every search query. Completely automated with your inventory and incentives, Dealer.com Paid Search consists of powerful desktop and mobile search campaigns, both of which are visible through clear reporting and analytics and managed by Google, Yahoo, and Bing-certified search engine marketing experts. Plus, campaigns are deep linked to bring car buyers straight to vehicle details pages, where they’re most likely to convert.

Dealer.com Display

Cohesive, cross-channel campaigns.

Dealer.com Display campaigns place your specific inventory directly in front of likely buyers on the websites they visit every day. The result raises awareness of your brand, drives searches, and places your dealership’s message in front of in-market shoppers at the precise moment they’re searching for vehicles.

Dynamic Vehicle Ads

Dealer.com Dynamic Vehicle Ads match your specific inventory with extensive shopper data to intelligently – and automatically – place a gallery of your specific vehicles in front of your local market shoppers. Fully automated with your inventory, Dynamic Vehicle Ads:

  • Allow online shoppers to browse your vehicles across the web.
  • Dramatically amplify your inventory exposure.
  • Create continuous and highly relevant customer contact.
  • Provide optimally relevant ads to every shopper.
  • Drive traffic and leads through the highest conversion rates in the industry.

Social Advertising

Drive local awareness, “likes,” and loyalty.

It’s never been easier, or more advantageous, to stand out on social. Dealer.com Managed Facebook Advertising professionals draw from proprietary technology and Facebook tools to transform your content into impactful ads and powerful marketing aimed at in-market shoppers.

Unified Advertising Dashboard

Manage, measure, and maximize your effectiveness.

Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar.