At Adpearance, our approach begins with a complete analysis of your sales goals, market and competitors. Our approach begins with a complete analysis of your sales goals, market and competitors. From there, we build a comprehensive digital marketing strategy to maximize your marketing ROI and drive more car sales. Here’s how:
Our strategy is to align your advertising plan with your customers’ online shopping behavior to drive maximum car sales. In practice, that means:
We use our particular expertise to:
Particularly in the used market, consumers know what they are looking for. Adpearance makes it easier for buyers to connect with your dealership by writing a unique ad for every piece of used inventory on your lot. We accomplish this through, Foursale, our proprietary dynamic used inventory advertising system. Foursale:
To drive awareness, increase website traffic and enhance brand engagement, we recommend Facebook and YouTube for social and video promotion. With both platforms, we focus our messaging on precisely targeted audiences. All social and video campaigns include:
We make constant improvements to your site to improve how search engines and customers find you online.
We create a content strategy based on your dealership’s business goals and local market.
Your dealership’s Google My Business (GMB) listing is the second most important tool after your website. It’s crucial that your information is continually protected and optimized online.
98% of customers find businesses through search engine results pages. Of that 98%, 40-50% of clicks come from the listed local maps. We update local directories to ensure your business is easily found online and represented accurately.
To drive brand awareness, increase website traffic and enhance brand engagement we work with your existing YouTube video content to optimize your YouTube channel as a stand-alone offering.
Transparency is a requirement for any successful sales machine. That’s why all of our digital marketing services come with FourPort; full access to data, drilled down to the campaign level. Dealerships working with Adpearance have 24/7 online access to:
Every dealership is assigned their own personal, dedicated Account Director. Your AD is continually monitoring your dealership’s performance and working with our Marketing Specialists to ensure that your SEO strategy is on track. In addition to bi-weekly check-ins and reporting, whenever you need to get in touch, your personal AD will be there for you.
Adpearance is a full-service digital agency specializing in digital marketing solutions for auto dealerships. Our Jaguar Land Rover Certified Digital services include digital advertising, search engine optimization, and Foureyes®.